West + Main maintains boutique feel despite growth, success

West + Main is an independent, woman-owned real estate agency, and it plans to stay that way.

“There isn’t another brokerage of our size that has this magical combination of being both agent and consumer-centered, along with the ability to be creative and nimble, all with a mission with Fair Housing at its heart,” CEO Stacie Staub said.

“Our agents tell us all the time, there’s no place that they would rather work.”

Despite growth, geographic expansion and production volume increases, West + Main maintains its culture.

“We still feel like the small indie boutique we founded over eight years ago, offering our agents a supportive and innovative full-service environment so they can focus on their clients,” Staub said

“We don’t have a formal roadmap or plans for change, but as we like to say, we’ll evaluate every opportunity. If it makes sense and will improve the lives of our agents and staff, we’ll always say yes and then figure it out.”

Keeping employees happy

Instead of building a large, traditional office space, West + Main operates several storefront locations across the Denver metro area, ski towns, and Northern and Central Colorado, allowing its agents to access any of these spaces.

“We allow our entire staff and our agents to work however, whenever, and wherever they like, and we do not plan to change this policy,” Staub said.

West + Main Homes office in Lakewood, Colorado on Tuesday, April 25, 2023. (Photo by Hyoung Chang/The Denver Post)
West + Main Homes office in Lakewood, Colorado on Tuesday, April 25, 2023. (Photo by Hyoung Chang/The Denver Post)

“We believe everyone works best when they are comfortable and can structure their work around their lives instead of the other way around.”

Real estate agencies must continue to innovate, but maybe not in the way people may anticipate.

“Real estate is a people-based, person-to-person business, and the more we can take off our agents’ plates through improved technology, the more time and energy they can pour into their clients,” she said.

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